Window display model for Parisienne by YvesSaintLaurent.
The perfume seems to be floating over the roses, while the threads represent the Eiffel Tower.
The aim of this project was to choose a product or brand and create a model for a window display of the product. I chose to create a magic atmosphere for the perfume Parisienne by YvesSaintLaurent.
I based the project on the video commercial:
The video commercial expresses: feminity, sensuality, mistery and passion. We can find a lot of roses and undone dark sheets and we can also see that the scene takes place in Paris, as it shows the Eiffel Tower in the end of the video.
I tried to express all of it in my project.
I created volume and used the space by showcasing the items in different directions and levels. The LED lights behind a pink translucent paper create a dreamy atmosphere and gives contrast with the black silk fabric that seems undone on the floor.